About Expression Australia

About Expression Australia


Expression Australia (legal name Victorian Deaf Society) is a not-for-profit organisation created by and for the Deaf Community, established in 1884.

With a vision for access, inclusion and equal opportunity, we empower people who are Deaf or hard of hearing or experience barriers to inclusion, (including LGBTIQA+) to choose how they want to live.

We are ambassadors of Deaf culture and Australian Sign Language (Auslan), and have a bilingual and bicultural workplace, using both Auslan and English. 

Our services

We provide:

  • NDIS supports
  • Auslan interpreting, notetaking and translations
  • Employment
  • Audiology and technology
  • Auslan courses 
  • Awareness training (including Deaf, Hard of hearing, LGBTIQA+, Trans)
  • Video productions

We are a registered NDIS provider.

Legally registered under the name 'Victorian Deaf Society', we work under the brand name of Expression Australia and provide services under Expression Audiology, Expression Employment, Expression Learning and Auslan Connections.  


 Our impact and theory of change

Our work is needed because societal attitudes and systems hold people back from reaching their potential. 

Our work creates equality, belonging, empowerment and confidence for and with our clients, through four domains of impact:

  • systemic improvements
  • social wellbeing
  • emotional wellbeing
  • self direction



Our brand and name

After a process of significant community and stakeholder engagement, we changed our name and brand to Expression Australia to better represent who we are and what we do. 

Expression Australia represents the unique and diverse way our clients express themselves.

Through extensive community consultation and an innovative Auslan (Australian Sign Language) first approach - which we believe is an Australian first - we developed a new Auslan sign, logo, name and appearance. These elements combine to form our new brand.

Watch our brand journey in the videos below.

Respecting our history and moving forward
Consulting our community
Our Auslan-first approach
How our new brand works
Frequently asked questions
Brand announcement community event 


Our brand journey series - Part one

Lance Hately takes us on a journey through our past and how our name has changed throughout the years. Do you know what our name was 100 years ago?



Our brand journey series - Part two

Stephen Nicholson discusses the extensive community consultation that we undertook, reveals your feedback and how it has helped us create our new brand. Find out what you, the community, thought about developing our new brand.



Our brand journey series - Part three

Ramas McRae and Anabelle Beasley explain what an Auslan-first approach involves, how the Auslan brand sign was developed and how our language, values and culture are embedded in the brand. Find out how we embedded our Deaf culture into the heart of our new brand.



Our brand journey series - Part four

Brent Phillips and Kim Kavanagh explain the how the new brand will work, why there are so many colours, how we represent our Deaf space and different services. Find out about the values that inspire our new brand.



Our brand journey series - Part five
Frequently Asked Questions (FAQs)

After visiting many Deaf clubs, communities, organisations and sporting teams, Kim Kavanagh discusses and answers some of the frequently asked questions around the new brand. Find out what some of the frequently asked questions our new brand were.



Brand Announcement Livestream

On June 28, 2018, we announced our new brand to the Deaf community via Facebook Livestream and in the JML Centre. The livestream reached over 6,000 people online via Facebook and positive discussion and feedback was received. If you would like to view the full 47 minute livestream, you can watch below: